During my time with 5-hour ENERGY, I supported the brand's digital marketing, social media, and content initiatives designed to increase brand awareness, strengthen audience engagement, and promote new and existing products. I worked across LinkedIn, Instagram, Facebook, and TikTok, helping develop platform-specific content rather than simply reposting the same material across every channel.
I used my creative and production skills to develop short-form video, product-focused content, promotional graphics, campaign concepts, social posts, and digital storytelling that highlighted different 5-hour ENERGY products, bottle launches, seasonal promotions, and marketing campaigns. I focused on creating content that was visually engaging while maintaining consistent brand messaging and adapting the creative approach to each platform's audience.
A major part of my role involved using social media marketing techniques such as short-form video, strong calls-to-action, audience-focused messaging, trending content formats, campaign hashtags, product storytelling, event-based content, and platform-specific optimization. I also monitored engagement and performance metrics to identify which types of content generated the strongest response and used those insights to improve future campaigns.
I helped coordinate the brand's social media presence through HubSpot, allowing campaigns and content to be organized across multiple platforms while maintaining consistency in messaging, scheduling, and campaign execution. I also worked with marketing initiatives surrounding new bottle launches and product campaigns, creating digital content designed to generate awareness and encourage consumers to interact with the brand.
My approach combined content creation, social media strategy, audience engagement, brand awareness, analytics, and campaign coordination. Over the course of my work, the brand experienced approximately 38% growth across its social media presence.
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